{"id":1064,"date":"2016-11-03T13:40:57","date_gmt":"2016-11-03T12:40:57","guid":{"rendered":"https:\/\/adm-adria.nevtron.si\/prod-18\/?p=1064"},"modified":"2018-05-15T13:43:48","modified_gmt":"2018-05-15T11:43:48","slug":"tudi-najvecja-podjetja-umirajo-veliko-prej-kot-so-nekoc","status":"publish","type":"post","link":"https:\/\/adm-adria.si\/en\/2016\/11\/tudi-najvecja-podjetja-umirajo-veliko-prej-kot-so-nekoc\/","title":{"rendered":"Tudi najve\u010dja podjetja umirajo veliko prej kot so neko\u010d"},"content":{"rendered":"<p>\u0160tudije so v zadnjih letih pokazale \u0161okantne podatke o \u017eivljenjski dobi nekaterih najve\u010djih in najuspe\u0161nej\u0161ih podjetij na svetu. Od leta 1958 do danes se je skr\u010dila z dobrih 60 na manj kot 20 let, napovedi za prihodnost pa so \u0161e bolj pesimisti\u010dne.<\/p>\n<p>Glavni razlog za to je pojav novih podatkovno in tehnolo\u0161ko usmerjenih podjetij, ki vedno hitreje spodrivajo podjetja, ki se dr\u017eijo starej\u0161ih na\u010dinov dela. Ta so tako soo\u010dena z izzivom \u2013 prilagoditi se novim razmeram na trgu ali zapreti svoja vrata. V digitaliziranem svetu vajeti v rokah namre\u010d dr\u017eijo uporabniki, ki vse potrebne informacije o izdelkih dobijo \u017ee z enim mi\u0161kinim klikom, zato je borba za njihovo pozornost bolj neizprosna kot kdajkoli prej.<\/p>\n<p>Podjetja, ki \u017eelijo pre\u017eiveti, se morajo torej prilagoditi tem zahtevam trga in v sredi\u0161\u010de svoje strategije postaviti kupca, poleg tega pa poskrbeti tudi za optimizacijo svojih poslovnih procesov. Da bi to lahko dosegli, v prvi vrsti potrebujejo veliko podatkov. \u0160tevilna podjetja namre\u010d razpolagajo s premalo informacijami o svojih strankah, ki bi lahko koristile njihovemu poslovanju. K sre\u010di pa obstaja veliko podatkovnih virov, s katerimi lahko dopolnijo svoje obstoje\u010de baze podatkov. Za primer vzemimo dru\u017ebena omre\u017eja. Ta so lahko zelo koristen pripomo\u010dek pri na\u010drtovanju prodajnih strategij, saj dajo vpogled v \u017eivljenjske navade uporabnikov.<\/p>\n<p>Z roko v roki\u00a0gre\u00a0s tem tudi analiza obna\u0161anja uporabnikov na spletu. Obstajajo namre\u010d orodja, ki poka\u017eejo, kaj uporabnika pripelje do nakupa dolo\u010denega izdelka, kdaj nakup opusti in kaj vse si je pogledal, preden se je za nakup odlo\u010dil. Poka\u017ee torej njegov na\u010din razmi\u0161ljanja.<\/p>\n<p>Pripomo\u010dkov, ki omogo\u010dajo tovrstno analizo in optimizacijo delovnih procesov, je seveda \u0161e veliko ve\u010d in so v teoriji znani, problem pa nastopi v praksi. Podjetja namre\u010d le ste\u017eka najdejo dovolj usposobljene strokovnjake, ki bi posedovali dovolj znanja za vpeljavo omenjenih sistemov. To seveda vpliva na ceno teh posameznikov, kar pomeni, da je najbolj\u0161a re\u0161itev za podjetje navadno tudi ena najdra\u017ejih. Poleg tega pa je vpeljava teh re\u0161itev dolgotrajen proces, saj jih je potrebno razviti od samih temeljev.<\/p>\n<p>Zato so se na trgu pojavile alternativne re\u0161itve z \u017ee dodelanimi sistemi, ki pomagajo podjetjem hitreje in ugodneje implementirati optimizacijo delovnih procesov in analiti\u010dna orodja uporabnikov. Enega tak\u0161nih so razvili v podjetju\u00a0<a href=\"http:\/\/www.adm-adria.eu\/\" target=\"_blank\" rel=\"nofollow noopener\">ADM-Adria Approach<\/a>\u00a0in\u00a0nudi re\u0161itve za upravljanje, za\u0161\u010dito podatkov ter orodja za razvoj in optimizacijo delovanja. \u010ce \u017eelite tudi vi stopiti v korak s \u010dasom in pri tem \u0161e zmanj\u0161ati stro\u0161ke, stopite na njihovo spletno stran in preverite, kako vam lahko prisko\u010dijo na pomo\u010d.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0160tudije so v zadnjih letih pokazale \u0161okantne podatke o \u017eivljenjski dobi nekaterih najve\u010djih in najuspe\u0161nej\u0161ih podjetij na svetu. Od leta 1958 do danes se je skr\u010dila z dobrih 60 na manj kot 20 let, napovedi za prihodnost pa so \u0161e bolj pesimisti\u010dne. Glavni razlog za to je pojav novih podatkovno in tehnolo\u0161ko usmerjenih podjetij, ki [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novice"],"_links":{"self":[{"href":"https:\/\/adm-adria.si\/en\/wp-json\/wp\/v2\/posts\/1064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adm-adria.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adm-adria.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adm-adria.si\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adm-adria.si\/en\/wp-json\/wp\/v2\/comments?post=1064"}],"version-history":[{"count":1,"href":"https:\/\/adm-adria.si\/en\/wp-json\/wp\/v2\/posts\/1064\/revisions"}],"predecessor-version":[{"id":1066,"href":"https:\/\/adm-adria.si\/en\/wp-json\/wp\/v2\/posts\/1064\/revisions\/1066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adm-adria.si\/en\/wp-json\/wp\/v2\/media\/1065"}],"wp:attachment":[{"href":"https:\/\/adm-adria.si\/en\/wp-json\/wp\/v2\/media?parent=1064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adm-adria.si\/en\/wp-json\/wp\/v2\/categories?post=1064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adm-adria.si\/en\/wp-json\/wp\/v2\/tags?post=1064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}